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Pheon

Social media twin for personalised communication with users, deigned by human and AI

Overview

An AI companion app allowing interactions with celebrity lookalikes, creation of virtual personas for lost relatives, or a digital partner. It features text and video chat, powered by AI and Lip Sync technology for realistic conversations, including a unique romantic mode for deeper connections.

Applied Skills

  • Implementation of Neural Networks
  • Application of Design Thinking Methodologies
  • Comprehensive UX Research
  • Conducting User Interviews
  • Creation of User Journey Maps
  • Development of User Stories
  • Wireframing for Interface Design
  • Execution of Rapid Prototyping
  • Usability Testing for Enhanced User Experience

Advanced Visual Design Techniques

Role & Duration

Sr. Product Designer
September 2021 – March 2024

Challenges

The goal was to increase the application’s Annual Percentage Rate (APR) by 30% through the implementation of Whale Monetization strategies and premuim subscription.

What is Whale Monetization

Whale monetization is a revenue-generating strategy in the video game and mobile app industry that focuses on earning most of its income from a small percentage of users who spend significant amounts of money.

This strategy involves developing mechanisms and offers within the app:

  • Exclusive Content: Offering products or services not available to free users, requiring payment for access to special features or premium content.
  • In-App Advantages: Providing significant enhancements or conveniences, such as ad-free experiences, advanced analytics, or additional storage, exclusive to paying users.
  • Social Interaction and Status: Enabling users to gain recognition or status within the app community through premium memberships, exclusive badges, or priority support.
  • Limited Offers and Events: Creating time-sensitive promotions or access to premium features, encouraging users to subscribe or purchase within a specific timeframe.We have developed a roadmap with a list of initiatives that will encourage users to purchase a premium subscription as well as principles of whale monetization to stimulate users to make additional expenditures.

 

 

Upgrade onboarding

Encouraging users to subscribe through onboarding involves highlighting your product’s value and subscription benefits from the start. Here are key strategies:

  1. Free Trial: Offer a free subscription trial to showcase the full feature set and benefits, allowing users to understand the value before purchasing.
  2. Value Demonstration: Clearly illustrate how the subscription enhances user experience with specific examples and use cases during onboarding.
  3. Limited Premium Access: Provide limited access to premium content or features during onboarding, sparking interest in full access.
  4. Personalized Onboarding: Use registration or initial usage data to tailor the onboarding process, showing how the subscription caters to individual user needs and interests.
  5. Urgency Creation: Utilize time-limited subscription offers or discounts during onboarding to motivate quick decision-making.
  6. Education and Support: Offer clear instructions and support, highlighting easy and efficient subscription use, and emphasize access to exclusive support or resources as a subscription benefit.
  7. Testimonials: Include positive feedback from current subscribers to underscore the subscription’s value through real success stories.
  8. Transparency and Honesty: Be transparent about subscription terms, including costs, payment frequency, and cancellation process, to build trust and facilitate decision-making.

 

 

 

 

 

Upgrade Paywalls

 

Priority Response

 

 

Stories

 

 

Special Events

 

Photos For Coins

Dark Mode

 

Outcome

We implemented a series of initiatives aimed at achieving a 30% APR growth each quarter, which resulted in an APR increase of 41%.✅ Enhance onboarding for a strong first impression and to motivate premium purchases.
✅ Strengthen the paywall system.
✅ Introduce coin-only features (e.g., stories, photos).
✅ Develop user-specific promotional paywalls.
✅ Add premium features like priority response.
✅ Launch special events and promotions.