We created a vibrant brand identity for a sustainable portable speaker, blending energy, sophistication, and eco-friendliness. A bold color palette, clean typography, and minimalist photography come together to convey excitement, innovation, and a clean, modern aesthetic.
Branding Series
We created a bold brand identity featuring a bright color palette, modern typography, and minimalist photography, effectively communicating the client's values and unique selling proposition.
End-to-end Product Design
A/B Testing & Experimentation
User Research & Usability Testing
Product Analytics
Competitive Analysis
UX Flow Design
High-Fidelity Prototyping in Figma
Information Architecture
Interaction Design
Success Metrics Definition
Component Library (Figma)
Cross-functional Collaboration
Data Analysis & Interpretation
The client's eco-friendly portable speaker lacked a compelling brand identity, struggling to stand out in a crowded market and connect with environmentally conscious music lovers.
Challenge
The task was to increase engagement and retention without destroying what was already working. Every screen we added was a risk to CR. Every question we removed was a missed opportunity to build connection. The challenge: find the right balance between entry speed and depth of personalization — keeping CR stable while meaningfully improving Day 1 / Day 7 retention and conversion to paid.
Every decision was tied to a specific observation or metric target not aesthetic preference.
Shorten onboarding to 8 9 screens remove loneliness survey entirely (triggers negative emotion, breaks mood)
Replace fake-looking reviews with authentic user stories and real use cases
Reduce the interests list ask for 3 key ones instead of showing a wall of options
Move the notification prompt later after the first WOW-moment (post-customization or GIF demo)
Protect character selection and trait customization these are the emotional hook
We repositioned the sustainable speaker brand by highlighting its eco-friendly features and sound quality. A unique brand proposition informed a cohesive visual identity, elevating the brand as a leader in sustainable consumer electronics.
The rebranding effort yielded impressive results, with a 35% increase in sales and a 25% boost in brand awareness. The new visual identity resonated with the target audience, resulting in a 50% rise in social media engagement and a 20% increase in website traffic.
